According to a report in The Guardian, we are at our most creative at 10.04pm. It's something to do with a mathematical equation. Maybe done by the same person who invented the fame equation. Remember that? E + appealing to grannies x cute and nonthreatening = bland to the power of 100.
I can remember exactly what I was doing at 10.04pm last night. I was sighing and thinking: "God this is boring. Although it's nice to see Pam Ferris with dreadlocks." (I was watching Children of Men on DVD).